If something is being spoofed on April Fools day, one is usually safe in the assumption that the technology or item is sure to be of great importance. Well, maybe that is not yet scientifically proven, but we still believe that it shows how the industry is preparing for the possible mainstream market entrance of VR. This year, several big players took time and effort to spoof the VR trend with several VR pranks for April Fools.
Contikis Virtually Unlimited
Tour operator Contiki Travel launched a new campaign advertising their Virtually Unlimited Tours, allowing travelers to experience all the ups of traveling at a RRP of only 149$. “We have been experimenting with virtual reality for over 18 months now and are proud to be the first travel company in the world to introduce complete virtual reality travel itineraries for all senses,” explained Contiki managing director Katrina Barry. “As people increasingly become time-poor and technology improves, Contiki is redefining travel and taking it to the next level. Our new ‘Virtually Unlimited’ product is the future of travel and a disruptor to the entire tourism industry, especially for airlines and accommodation providers.”
While this might seem like a very harmless press release snippet, as many touristic companies are currently releasing content in a similar matter, it is the video that gives away the spoof. And when interested users click to buy the advertised gadget on the website, they were surprised by this message: APRIL FOOLS! We love Virtual Reality – but it will never replace travel. #NOREGRETS
Google Cardboard Plastic
BEYOND VIRTUAL REALITY. ACTUAL REALITY
Technology that’s as powerful as you are. But not any more powerful than that.
That’s how Google describes their new VR product on their website. It’s the cardboard we know, only in plastic and without the need for a mobile phone. They let you experience more than just a virtual reality, it’s an actual reality.
Google Cardboard Plastic
ThinkGeeks Virtual Reality Sensory Immersion Generator
ThinkGeek decided to create a new product to create truly immersive experiences. All you need to be in on the fun is an HMD, the immersion generator and a friend. They describe the item like this: ‘Put your HMD on and hand the Sensory Immersion Generator to a friend. It comes with headphones that cue your friend when you’re about to encounter a new experience that can be enhanced by the Sensory Immersion Generator. They pull the trigger, and suddenly your senses of touch, smell, and taste are integrated into the game. It’s virtual reality, enhanced.’
Roman Egger
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