VR Gorilla

Yes, another player who creates VR content 😉 Today we are introducing you to VR Gorilla. Under the motto “We want to take you places you have never been” VR Gorilla creates VR experiences. The company is based in the Netherlands and started their way into VR in May 2015. They offer VR content in categories like Travel Experiences (Uganda, Madeira, Croatia, etc.), Festivals & Events (Have a Nice Day Festival, etc.) or Amersfoort Zoo (meet penguins, tortoises, a big tiger, any other animals).

Probably the most well-known video of VR Gorilla is “Meet the Mountain Gorilla”. This video is also the reason for the name of the company. Two of the filmmakers traveled to Uganda to create in collaboration with Matoke Tours, a Dutch/Ugandan touring agency, a VR safari travel experience that should raise awareness about the threatened mountain gorillas. Wim Kok, founder of Matoke Tours, says that  “It is often difficult to describe with words how it feels to stand amongst a group of mountain gorillas, it is a certainly a once-in-a-lifetime experience that requires a unique medium to help future clients understand how it will feel.”. Therefore they thought that capturing the experience in VR is the best way to give prospective travelers an idea about the gorilla-experience. During the recordings, a young gorilla grabbed the camera and inspected it curiously, which resulted in some unique footage.

VR Gorilla: Meet the Mountain Gorillas

Besides the travel and tourism related videos, they also produce VR content to raise awareness about other topics. There is a series called ‘The Pursuit of Happiness’ that shows portraits of Syrian refugees and internally displaced people in Kurdistan. Another project is about psoriasis, a skin disorder that makes people feel mistreated or even isolated.

On May 9th they released the information that their app (available in the Google Play Store) has already been downloaded more than 10,000 times. Up to now, the app was available for free but they are planning on charging soon a certain amount for the application.

The VR cinemas in Amsterdam and Berlin feature two different VR videos produced by VR Gorilla. In the category ‘docu/fiction’ an episode of ‘The Pursuit of Happiness’ is shown. The ‘fun’ category features the famous ‘Meet the Mountain Gorillas’ video. Furthermore, Ascape (an app that lets you discover a lot of destinations virtually) is also featuring five of VR Gorilla’s videos.

If you would like to go on a virtual boat safari, a hot air ballon ride in Uganda, or meet of course the famous mountain gorilla, check out their VR experiences!

Julia Beck

Julia Beck

Master Student at University of Applied Sciences Salzburg
Julia discovered her interest in the field of eTourism during her master program at UoAS Salzbug. She is fascinated how fast technology develops and finds its way to tourism. Julia wrote her master thesis on the topic of "Virtual Reality as a tool to trigger emotions in tourism marketing" and investigated the impact of VR with subjective as well as objective measurements.
Julia Beck

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About Julia Beck

Julia discovered her interest in the field of eTourism during her master program at UoAS Salzbug. She is fascinated how fast technology develops and finds its way to tourism. Julia wrote her master thesis on the topic of "Virtual Reality as a tool to trigger emotions in tourism marketing" and investigated the impact of VR with subjective as well as objective measurements.

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