Virtual Holidays Full of Advertisements?

The investment bank HSBC has released a statement to their clients detailing some information about the expected future that appears to involve a lot of VR. Their researchers are arguing that there will be many virtual, yet real-looking, worlds available to explore for consumers. They expect these worlds to be available free of charge. However, according to their projections, the content will be virtual holidays full of advertisements.

They also note that haptics will have an increasingly more important part in the virtual offerings, going so far as to say that people might actually prefer to visit destinations virtually instead of in the real world. This is in a stark contrast to our own findings. We identified that 70% of questioned consumers cannot imagine replacing actual travel with VR travel. Going into detail, 65% mentioned that they can imagine VR as a supplement to actual travel. It should be mentioned that the HSBC researchers refer in their statements to the next VR-native generation. This is a population group we were unable to question.

Virtual Holidays full of advertisements?

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Philipp Jacobius
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Philipp Jacobius

Student at University of Applied Sciences Salzburg
Philipp has shown strong interest in new technologies since teenage years. After gaining work experience across different industries, he focused on the tourism sector. He finished his bachelor thesis at the UoAS Salzburg about Virtual Reality in Destination Promotion.
Philipp Jacobius
Get in touch

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About Philipp Jacobius

Philipp has shown strong interest in new technologies since teenage years. After gaining work experience across different industries, he focused on the tourism sector. He finished his bachelor thesis at the UoAS Salzburg about Virtual Reality in Destination Promotion.

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