The investment bank HSBC has released a statement to their clients detailing some information about the expected future that appears to involve a lot of VR. Their researchers are arguing that there will be many virtual, yet real-looking, worlds available to explore for consumers. They expect these worlds to be available free of charge. However, according to their projections, the content will be virtual holidays full of advertisements.
They also note that haptics will have an increasingly more important part in the virtual offerings, going so far as to say that people might actually prefer to visit destinations virtually instead of in the real world. This is in a stark contrast to our own findings. We identified that 70% of questioned consumers cannot imagine replacing actual travel with VR travel. Going into detail, 65% mentioned that they can imagine VR as a supplement to actual travel. It should be mentioned that the HSBC researchers refer in their statements to the next VR-native generation. This is a population group we were unable to question.
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Roman Egger
Latest posts by Roman Egger (see all)
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