Even though this VR production is from last year, we still believe that it is worth mentioning here because of the incredible effort that was invested by the participating teams. A total of six months in the making and using every trick from the box, ranging from great storytelling techniques via exciting live-action shots to stunningly integrated computer animation and 3D sound capture, Patrón cooperated with several agencies for this project to showcase how they produce their tequila in VR. Viewers are put into the role of a bee that explores the hacienda where the artisanal Patrón tequila is produced. For the technical aspect, they used a custom GoPro rig for seven cameras, a purpose-built drone and a remote controlled vehicle to capture the desired shots. The project was developed by creative agency Firstborn, post-production agency Legend and sound design agency Antfood.
While this is certainly mostly aimed at marketing the product and educating their customers, it is a great example of the possibilities companies have with VR and how convincing VR can be also in combination with clever computer animations. Additionally, it can help inspire more people to include the hacienda as part of their itinerary because of all the interesting opportunities – to learn and to do – that one has there.