Survey gives insight about current consumer awareness

Anyone who deals with VR is quickly confronted with the hype surrounding the entire topic. It is omni-present all over the internet and on trade fairs. But what about the general consumer awareness? Horizon Media, Inc., has recently published the result of a representative study for the US population. The results were somewhat surprising for many people familiar with VR, since it was shown that only about 33% of interviewees were aware that VR technology even existed. However, not all hope is lost. After explaining the current market to the people unaware of the technology, another 36% said they are strongly interested in owning a VR device. It remains to be seen if the great Samsung Gear VR giveaway with new purchases of their flagship phones will help in general market penetration. Samsung expects to ship approximately one million Gear VR for free.

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Roman Egger

Professor at Salzburg University of Applied Sciences

Prof. Dr. Roman Egger is head of the eTourism department and responsible for the coordination of all courses, projects, conferences, publications etc. He connects all the eTourism activities at the University.

Latest posts by Roman Egger (see all)

• Creating Unique Experiences with Virtual Reality - 6. July 2020
• New Paper on VR available - 26. November 2018
• Mission 828 - 15. March 2018