Survey gives insight about current consumer awareness

Anyone who deals with VR is quickly confronted with the hype surrounding the entire topic. It is omni-present all over the internet and on trade fairs. But what about the general consumer awareness? Horizon Media, Inc., has recently published the result of a representative study for the US population. The results were somewhat surprising for many people familiar with VR, sinceĀ it was shown that only about 33% of interviewees were aware that VR technology even existed. However, not all hope is lost. After explaining the current market to the people unaware of the technology, another 36% said they are strongly interested in owning a VR device. It remains to be seen if the great Samsung Gear VR giveaway with new purchases of their flagship phones will help in general market penetration. Samsung expects to ship approximately one million Gear VR for free.
S7 Gear VR Promotion

Philipp Jacobius
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Philipp Jacobius

Student at University of Applied Sciences Salzburg
Philipp has shown strong interest in new technologies since teenage years. After gaining work experience across different industries, he focused on the tourism sector. He finished his bachelor thesis at the UoAS Salzburg about Virtual Reality in Destination Promotion.
Philipp Jacobius
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About Philipp Jacobius

Philipp has shown strong interest in new technologies since teenage years. After gaining work experience across different industries, he focused on the tourism sector. He finished his bachelor thesis at the UoAS Salzburg about Virtual Reality in Destination Promotion.

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