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Virtual Reality in Tourism

Current News, Trends & Feature Articles
 
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  • Blog
  • Overview
    • Chapter 1: Introduction
    • Chapter 2: History of VR
    • Chapter 3: Theories of VR
    • Chapter 4: Available Technologies
    • Chapter 5: VR in Tourism Destinations
    • Chapter 6: VR in other Areas of Tourism
    • Chapter 7: Comparison to traditional Methods, Benefits and Risks
    • Chapter 8: The Future of VR in Tourism
    • Chapter 9: Conclusion
    • Chapter 10: References
  • Research
    • Virtual Reality: Triggering emotions in tourism marketing
    • Virtual Reality: An Innovative Sneak Preview for Destinations
  • Resources
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    • Videos
    • VR 360 degree videos
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Key facts for developing trustworthy 360 Videos Mars 2117 in VR VR as a Marketing Tool for Destinations

Key facts for developing trustworthy 360 Videos

The challenge marketers encounter, is to develop trusted promotional material that is able to positively influence travelers’ behavior
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Mars 2117 in VR

Traveling to the galaxy and discovering the universe has always been of special interest for humanity. It is interesting to see, how different companies combine the topic of space travel and...
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VR as a Marketing Tool for Destinations

VR is one of the developing technologies that is able to change habits of people. It can be used in tourism organizations for management, marketing, entertainment, accessibility, education and heritage preservation...
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Virtual skydive at vrei

Julia Beck 16. April 2016 16. April 2016Attractions, Entertainment 0

If you are living in Austria and you would like to get familiar with Virtual Reality in a comfortable setting, you should check out vrei. vrei is a virtual reality lounge, a combination of a hub for VR and a bar. “A bar enabling you to try virtual reality and leave…

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VR as Guerilla-Marketing

Roman Egger 14. April 2016 28. April 2016General, Marketing 0

While we are seeing more and more content being produced exclusively for VR, most use for that content is to be consumed at home or at trade shows. Now, this might be changing, as VR is increasingly used in guerilla-marketing. One of the first uses of VR as guerilla-marketing that…

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Sheldon goes on a virtual trip

Julia Beck 11. April 2016 11. April 2016Entertainment 0

In a way, the American sitcom “The Big Bang Theory”  features our topic, Virtual Reality in Tourism. “It’s nice to get back to nature. Why don’t I do this more often?” With a HMD, more specifically a ZEISS VR ONE, the character Sheldon goes on a virtual trip into the woods. To…

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Travel inspiration with Ascape

Julia Beck 9. April 2016 9. April 2016Destination, Entertainment, Marketing 0

As we have already mentioned and discussed in different posts, one field of application of Virtual Reality in the tourism sector is tourism promotion. VR offers the viewer the possibility to get a 360° sneak peek of a destination. VR is already a popular promotion tool at fairs, but there…

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Radical change of tourism – a video

Roman Egger 7. April 2016 7. April 2016Attractions, General 0

While we are not yet involved with the creation of videos, we would like to share this video curated by the people at Virtuality about the radical change of the travel industry caused by VR. We believe it sums up the many opportunities VR offers to service providers to enable a…

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The conceptual implementation of senses

Roman Egger 6. April 2016 7. April 2016General, Tech Development 0

While we previously argued that the exploration of senses is not yet advanced for all of our senses, there have been some attempts in development trying to improve the implementation of senses in VR. With the consumer HMDs that have been released in the past weeks, the only senses strongly stimulated…

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Holoportation and its application in tourism?

Julia Beck 4. April 2016 6. April 2016Augmented Reality, Tech Development 0

We have already had a look at Augmented Reality and Microsoft HoloLens. Today we are looking at holoportation and its application in tourism. As in VR, development in AR is constant and provides new fields of application. In a recently released video, Microsoft Research is explaining what holoportation is and how it works. 3D…

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VR is spreading – VR pranks for April Fools

Roman Egger 1. April 2016 6. April 2016Marketing, Tech Development 0

If something is being spoofed on April Fools day, one is usually safe in the assumption that the technology or item is sure to be of great importance. Well, maybe that is not yet scientifically proven, but we still believe that it shows how the industry is preparing for the…

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How to make Tequila in VR – Patrón shows how

Roman Egger 29. March 2016 25. March 2016Attractions, Production 0

Even though this VR production is from last year, we still believe that it is worth mentioning here because of the incredible effort that was invested by the participating teams. A total of six months in the making and using every trick from the box, ranging from great storytelling techniques via…

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Dream Adventures initiative by Expedia

Julia Beck 25. March 2016 1. May 2016Accessibility, General, Production 0

“Seeing the world is a powerful thing.” Expedia.com launched a campaign with St. Jude Children’s Research Hospital to make travel and seeing the world also available to those who cannot. The Dream Adventures initiative made it possible for four children who suffer from cancer to travel virtually to their dream…

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