Virtual skydive at vrei
VR as Guerilla-Marketing
While we are seeing more and more content being produced exclusively for VR, most use for that content is to be consumed at home or at trade shows. Now, this might be changing, as VR is increasingly used in guerilla-marketing. One of the first uses of VR as guerilla-marketing that…
Sheldon goes on a virtual trip
In a way, the American sitcom “The Big Bang Theory” features our topic, Virtual Reality in Tourism. “It’s nice to get back to nature. Why don’t I do this more often?” With a HMD, more specifically a ZEISS VR ONE, the character Sheldon goes on a virtual trip into the woods. To…
Travel inspiration with Ascape
Radical change of tourism – a video
While we are not yet involved with the creation of videos, we would like to share this video curated by the people at Virtuality about the radical change of the travel industry caused by VR. We believe it sums up the many opportunities VR offers to service providers to enable a…
The conceptual implementation of senses
While we previously argued that the exploration of senses is not yet advanced for all of our senses, there have been some attempts in development trying to improve the implementation of senses in VR. With the consumer HMDs that have been released in the past weeks, the only senses strongly stimulated…
Holoportation and its application in tourism?
We have already had a look at Augmented Reality and Microsoft HoloLens. Today we are looking at holoportation and its application in tourism. As in VR, development in AR is constant and provides new fields of application. In a recently released video, Microsoft Research is explaining what holoportation is and how it works. 3D…
VR is spreading – VR pranks for April Fools
If something is being spoofed on April Fools day, one is usually safe in the assumption that the technology or item is sure to be of great importance. Well, maybe that is not yet scientifically proven, but we still believe that it shows how the industry is preparing for the…
How to make Tequila in VR – Patrón shows how
Even though this VR production is from last year, we still believe that it is worth mentioning here because of the incredible effort that was invested by the participating teams. A total of six months in the making and using every trick from the box, ranging from great storytelling techniques via…
Dream Adventures initiative by Expedia
“Seeing the world is a powerful thing.” Expedia.com launched a campaign with St. Jude Children’s Research Hospital to make travel and seeing the world also available to those who cannot. The Dream Adventures initiative made it possible for four children who suffer from cancer to travel virtually to their dream…