AR in museums
Part I Connected to the blog entry about Virtual Reality in museums, we also want to look at the topic from a different perspective. As Augmented Reality is on the other side of the reality continuum (Milgram), we focus today on the other end of the spectrum. AR “[…] describes the…
Statistics about VR in travel and tourism
After discussing the use of VR in (tourism) marketing, VR as travel inspiration or VR as a way of enhancing visits to a museum or other experiences, it’s now time for some numbers. A lot of statistics and estimations regarding investments and revenues, hardware and content development as well as about…
VR and museums
What to do on a rainy Sunday afternoon? Why not discover a museum on the other side of the world virtually or visit a museum in reality and dive into the provided virtual experiences? Not only are there already a lot of examples existing for VR and museums, but they also…
Our visit at the AVR-Playground in Vienna
Yes, just a few weeks after heading to Vienna for our visit to vrei, it drew us back there this past Monday to attend the AVR-Playground conference at the Technical University Vienna, organized by techmagnet, the largest Austrian Tech YouTube channel. We decided very spontaneously to go after having a closer…
Using the HTC Vive for business purposes?
Just recently we featured an article about the Infinitus Prime tVR and about the fact that they want to position themselves exclusively in the B2B sector. Now, HTC is aiming to fill the same market gap. After having announced that the entire backlog of HTC Vive orders has been cleared…
Editorial note: We have formed a research division
After initially kicking off the VR research project with just one bachelor and one master thesis, we have now expanded our team and formed a proper VR Research Division. Philipp has finished his bachelor thesis and will continue to contribute to the team and administrate the website. Julia is writing…
The preservation of lost artifacts with VR
In past attacks, the militant group ‘Islamic State’ has destroyed many antiquities in Mosul in Northern Iraq. To counter this, The Economist and Rekrei collaborated to recreate a museum of lost artifacts, also known as ‘Project Mosul’. The museum explains why many of the lost artifacts and heritage sites are important. Project Mosul was…
Understand what VR is all about
We talk about VR a lot on this blog, hence our name. However, you may or may not have yet had the chance to try out VR for yourself. Maybe a colleague told you about it, maybe you read about it in the newspaper or here. You understand that it is…
Reimagine by Etihad Airways
Airlines and the application of Virtual Reality is nothing new. Lufthansa or Emirates have already showcased their offer in VR and Qantas was the first airline to offer an in-flight VR experience to their customers. Now, another player is stepping in the game and puts VR for airline promotion on a new…
Infinitus Prime tVR – a B2B HMD?
While most people are excited that the first proper consumer HMDs are finally hitting the markets, it was easy to forget that they are – as the name implies – mainly meant to be for the final consumers. At least we have always applied the thinking that they might as…