Virtual Reality: An Innovative Sneak Preview for Destinations
We finally published our research – Virtual Reality: An Innovative Sneak Preview for Destinations (Click here to see the full version) Virtual reality (VR) is a fast-developing technology, with a broad range of use. The tourism industry, more specifically destinations, may benefit from its potential in the near future. By…
Innovative destinations using VR at ITB 2017
Some of the innovative destinations at ITB 2017 showed their professionalism and commitment when producing 360º content. New ideas were implemented and shared with the public. A good 360º video needs a large investment of time and money. You need a good in advance preparation, planning and some research should…
International AR VR Conference 2017
Blog Team on Tour in Manchester at the International AR VR Conference 2017 The team from the Virtual Reality in Tourism blog attended one of the most inspiring and interesting conferences this year. The International AR VR Conference 2017 in Manchester was organised by the team of the Creative ARVR Hub at…
Mars 2117 in VR
Traveling to the galaxy and discovering the universe has always been of special interest for humanity. It is interesting to see, how different companies combine the topic of space travel and Virtual Reality. There are companies who work on using VR as a substitute for real space travel, whereas others apply VR as…
VR as a Marketing Tool for Destinations
VR is one of the developing technologies that is able to change habits of people. It can be used in tourism organizations for management and marketing purposes, entertainment, accessibility, education or heritage preservation. Furthermore, VR as a marketing tool is very powerful for promoting destinations. There have been studies that confirm…
VR/AR Investments in 2016 were at USD 2.3bn
11 months ago, we reported that in Q1/2016 there were VR/AR investments valued at USD 1.1 bn, while the majority of the investments went into the development of Magic Leap. Now, Digi-Capital has released the numbers for the entire year 2016, detailing how much money was invested by venture capitalists…
Let´s talk about return on investment….
Last week, the ENTER Conference took place in Rome, where I had the honour to moderate a session on VR and AR in tourism. After a couple of interesting presentations, someone raised the question: “When and how will people from the industry see a ROI with VR?”. VR of course…
New section: Research
The VR in tourism research group would like to welcome you to the new year with the introduction of our new section: Research. In this section you will find information about our own research, which includes term papers and theses as well as different projects. The first piece of work we…
We wish you…..
Dear colleagues, friends and readers of our blog. 2016 was an amazing year for VR. We started our blog early this year and became the most popular channel for VR in Tourism within months. Thank you for reading, for your feedback and your support. We wish you all a merry…
There is a tendency to confuse 360º videos with Virtual Reality
For example: “Does Media Agency XYZ offer real Virtual Reality productions?” Or: “Is Tech Company ABC working only on 360º cameras or proper VR equipment?” It is obvious, this often unclear definition leads to an ambiguous, blurry understanding among all participants. 360° videos and VR are completely different practices. We should…