Our visit to the ITB 2016

As most tourism professionals know, the world’s biggest tourism trade show and conference is happening right now in Berlin, Germany. We are speaking of the ITB. Of course, we have traveled there to attend the fair, listen to influencers of the industry as they speak their minds, and get the latest information about the development of Virtual Reality in tourism. Additionally, we are conducting our own research and are talking to like-minded professionals about the potentials and risks we believe VR has in tourism, and how to maximize the positive effects. Plus, the ITB 2016 is a great display for tourism stakeholders to present their products and services through VR. We will keep you updated about all the insights we gain and keep sharing them with you.

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Roman Egger

Professor at Salzburg University of Applied Sciences

Prof. Dr. Roman Egger is head of the eTourism department and responsible for the coordination of all courses, projects, conferences, publications etc. He connects all the eTourism activities at the University.

Latest posts by Roman Egger (see all)

• Creating Unique Experiences with Virtual Reality - 6. July 2020
• New Paper on VR available - 26. November 2018
• Mission 828 - 15. March 2018