As most tourism professionals know, the world’s biggest tourism trade show and conference is happening right now in Berlin, Germany. We are speaking of the ITB. Of course, we have traveled there to attend the fair, listen to influencers of the industry as they speak their minds, and get the latest information about the development of Virtual Reality in tourism. Additionally, we are conducting our own research and are talking to like-minded professionals about the potentials and risks we believe VR has in tourism, and how to maximize the positive effects. Plus, the ITB 2016 is a great display for tourism stakeholders to present their products and services through VR. We will keep you updated about all the insights we gain and keep sharing them with you.