What are the current development of VR use by airlines? While there is a lot of speculation about the future of in-flight entertainment, here are the results of our research.
Qantas Airways was the first airline offering an in-flight VR experience to their customers in 2015. Together with Samsung Electronics Australia, the airline showcased hotspots of the destination, latest Qantas products, and latest inflight blockbuster movies. The VR headsets were available to customers in Sydney and Melbourne International First Lounges as well as in the First Class cabins on select A380 services. Qantas Group Executive, Brand, Marketing & Corporate Affairs Olivia Wirth sees a “fantastic tool to feature our network’s destinations, inspiring travel and promoting tourism” in the VR technology.
Qantas Airlines in-flight entertainment
The French start-up Skylights is also focussing on changing the flight experience of customers. With the development of “Skylight Theater”, they are offering an immersive 2D/3D cinema experience to the passengers. The French budget airline XL Airways has already tested onboard usage and four other airlines based in Europe and the Middle East will soon start trials of Skylights Theater.
Skylights Theatre by Skylights
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