“Seeing the world is a powerful thing.” Expedia.com launched a campaign with St. Jude Children’s Research Hospital to make travel and seeing the world also available to those who cannot. The Dream Adventures initiative made it possible for four children who suffer from cancer to travel virtually to their dream destinations and escape their daily routine in the hospital.
360° filming, projection mapping and live streaming technology were used together to provide this (semi-) immersive experience for the children. The filming teams were on-site and the live footage was projected onto the floor, walls and ceiling, surrounding the kids. The CAVE system (room-size visualization solution) allowed the kids to discover their dream adventures. The live streaming helped them to immerse themselves in the experience, as they were able to direct the actions of the on-site explorer.
With this nice example of how VR can be applied, we would like to wish you a nice weekend and Happy Easter Holidays.
The Dream Adventures initiative by Expedia & St. Jude Children’s Research Hospital
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