Dream Adventures initiative by Expedia

“Seeing the world is a powerful thing.” Expedia.com launched a campaign with St. Jude Children’s Research Hospital to make travel and seeing the world also available to those who cannot. The Dream Adventures initiative made it possible for four children who suffer from cancer to travel virtually to their dream destinations and escape their daily routine in the hospital.

360° filming, projection mapping and live streaming technology were used together to provide this (semi-) immersive experience for the children. The filming teams were on-site and the live footage was projected onto the floor, walls and ceiling, surrounding the kids. The CAVE system (room-size visualization solution) allowed the kids to discover their dream adventures. The live streaming helped them to immerse themselves in the experience, as they were able to direct the actions of the on-site explorer.

With this nice example of how VR can be applied, we would like to wish you a nice weekend and Happy Easter Holidays.

 The Dream Adventures initiative by Expedia &  St. Jude Children’s Research Hospital

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Julia Beck

Master Student at University of Applied Sciences Salzburg

Julia discovered her interest in the field of eTourism during her master program at UoAS Salzbug. She is fascinated how fast technology develops and finds its way to tourism. Julia wrote her master thesis on the topic of "Virtual Reality as a tool to trigger emotions in tourism marketing" and investigated the impact of VR with subjective as well as objective measurements.

Latest posts by Julia Beck (see all)

• VR & Travel in COVID-Times: Interview with Daniel Sarkady - 7. September 2020
• VR Time Travel: Step into Old Hong Kong - 18. December 2018
• How will technological developments influence VR travel? - 4. July 2018