Virtual Reality is one of the most discussed tech topics in the USA, Asia, and of course Europe. On November 3rd – 4th the European VR Congress took place in Warsaw, Poland. This great event was organized by Agora, a Polish media company, and Mimo.ooo an agency dedicated to create VR and 360° videos.
The most crucial and recent topics concerning VR and 360º videos were discussed. The main focus was on VR and its applications in medicine, construction and media, as well as the recent developments on the technology side were taken into account.
Kelli Peter, one of the conference speakers, presented Discovery VR, the VR branch of Discovery, most well known for their famous Discovery Channel. Discovery VR creates high-quality 360° videos which allows to travel to unique places, to explore them and to see the world in a spectacular new way. In the ‘90s, Discovery Channel was a first mover to launch an HD channel, in the 2000s a 3D channel and now they were the first major media company to launch a VR platform.
As Kelli explained at the conference, the company started with the main idea to immerse the viewer in the best way possible into the virtual scenery. Therefore, a VR platform was created in 2015. Due to the fact that there are no standards for 360º video capturing, Discovery VR experimented just like any other startup. While the beginning was a lot about trial and error, they constantly learned when to use which technical equipment, how the video stitching can be done and all the other aspects which are needed to create a superb experience for the viewer.
Currently, Discovery VR works hard to come up with new ideas and to impress the viewer in a best way. For Discovery VR and other media companies it is very important to create videos of great quality. In addition to that, other focus must be on the content of the videos and compelling storytelling. This mix differentiates one production from others.
VR with a good story behind it gives a huge opportunity to the viewer to have the experience in a more profound way and the chance to get immersed. It is something that is not easy to achieve through traditional media.
All in all, European VR Congress gave a great chance to share ideas, gain new ones and meet enthusiastic VR experts. We are very grateful that we could be part of it and we are looking forward to joining the next event and keeping our blog readers updated.
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