Custom cardboard viewers to spread mobile VR

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Players from various industries are discovering the potential of VR and integrate it in their product and/or promotion strategies. In mid-February, Coca-Cola started a VR campaign and released a tutorial on how to build custom cardboard viewers out of the cardboard packaging. For the purpose of the 30th birthday of the Happy Meal, McDonald’s Sweden re-invented their Happy Meal boxes. Kids can now build their own “Happy Goggles” out of the boxes and can directly play the accompanied game-app “Slope Stars”. With a limited release of 3,500 headsets, the special Happy Meal boxes will be available at 14 McDonald’s restaurants in Sweden. The German coffee and consumer goods company Tchibo is now also selling a mobile VR viewing device. Whereas Google Cardboard and the viewing device available at Tchibo have a certain price itself, Coca-Cola’s and McDonald’s goggles just come along with the purchase of the Coke respectively the Happy Meal.

Let’s see who is next to offer a solution!

Coca-Cola VR viewer made out of recycled cardboard

Julia Beck

Julia Beck

Master Student at University of Applied Sciences Salzburg
Julia discovered her interest in the field of eTourism during her master program at UoAS Salzbug. She is fascinated how fast technology develops and finds its way to tourism. Julia wrote her master thesis on the topic of "Virtual Reality as a tool to trigger emotions in tourism marketing" and investigated the impact of VR with subjective as well as objective measurements.
Julia Beck

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About Julia Beck

Julia discovered her interest in the field of eTourism during her master program at UoAS Salzbug. She is fascinated how fast technology develops and finds its way to tourism. Julia wrote her master thesis on the topic of "Virtual Reality as a tool to trigger emotions in tourism marketing" and investigated the impact of VR with subjective as well as objective measurements.

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