Airlines and the application of Virtual Reality is nothing new. Lufthansa or Emirates have already showcased their offer in VR and Qantas was the first airline to offer an in-flight VR experience to their customers. Now, another player is stepping in the game and puts VR for airline promotion on a new…
We have now highlighted several cases about how airlines make use of VR, be it Qantas with their in-flight entertainment solutions or Lufthansa and Emirates with their trade show promotion. However, during the conversation with a project manager for the VR campaign of Emirates, we had an interesting discussion about safety…
During our visit to the ITB, we had the opportunity to talk to many tourism stakeholders across different fields. One area we were able to observe that used a lot of VR related marketing tools is the airline industry. In this post we describe our experiences about how airlines use…
What are the current development of VR use by airlines? While there is a lot of speculation about the future of in-flight entertainment, here are the results of our research. Qantas Airways was the first airline offering an in-flight VR experience to their customers in 2015. Together with Samsung Electronics Australia,…