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Virtual Reality in Tourism
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Home Archive by category "Transportation"

Category: Transportation

Reimagine by Etihad Airways

Julia Beck 30. May 2016 31. May 2016Marketing, Production, Transportation 0

Airlines and the application of Virtual Reality is nothing new. Lufthansa or Emirates have already showcased their offer in VR and Qantas was the first airline to offer an in-flight VR experience to their customers. Now, another player is stepping in the game and puts VR for airline promotion on a new…

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ITB Update: Safety concerns above the clouds

Roman Egger 19. March 2016 19. March 2016Entertainment, Transportation 0

We have now highlighted several cases about how airlines make use of VR, be it Qantas with their in-flight entertainment solutions or Lufthansa and Emirates with their trade show promotion. However, during the conversation with a project manager for the VR campaign of Emirates, we had an interesting discussion about safety…

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ITB Update: How airlines use VR

Roman Egger 18. March 2016 20. March 2016Marketing, Transportation 0

During our visit to the ITB, we had the opportunity to talk to many tourism stakeholders across different fields. One area we were able to observe that used a lot of VR related marketing tools is the airline industry. In this post we describe our experiences about how airlines use…

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The future of in-flight entertainment

Julia Beck 8. March 2016 21. March 2016Entertainment, Transportation 0

What are the current development of VR use by airlines? While there is a lot of speculation about the future of in-flight entertainment, here are the results of our research. Qantas Airways was the first airline offering an in-flight VR experience to their customers in 2015. Together with Samsung Electronics Australia,…

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