Immersed in VR 2.0

This article is from our guest-blogger IOANA ALEXANDRA MEREUTA. She is a VR product development assistant for patients in Eindhoven, Netherlands. Generally, the most common thought about virtual reality, VR, technology starts with the act of putting the glasses on. However, the whole experience goes beyond expectations. It is simply guided…

Continue reading

Booking via VR?

Amadeus, one of the big Global-Distribution-Systems (GDS), tries to look deep into the future. It’s subsidary company Navitaire introduced the first “Virtual Reality Search and Booking Experience”. The user interacts with VR-glasses and special gloves and selects the desired destination on a virtual globe. Users can search for flights, car-rentals…

Continue reading

Virtual Reality: An Innovative Sneak Preview for Destinations

We finally published our research – Virtual Reality: An Innovative Sneak Preview for Destinations (Click here to see the full version) Virtual reality (VR) is a fast-developing technology, with a broad range of use. The tourism industry, more specifically destinations, may benefit from its potential in the near future. By…

Continue reading

There is a tendency to confuse 360º videos with Virtual Reality

For example: “Does Media Agency XYZ offer real Virtual Reality productions?” Or: “Is Tech Company ABC working only on 360º cameras or proper VR equipment?” It is obvious, this often unclear definition leads to an ambiguous, blurry understanding among all participants. 360° videos and VR are completely different practices. We should…

Continue reading