Key Fact for Developing Trustworthy 360 Videos

User generated videos (UGVs) have become a commonly accepted source used by potential travelers. Research shows that especially Generation Y tends to trust UGVs more than professional videos. As a recent development in this field, 360-degree videos have emerged and it needs a deeper understanding how these differ from conventional…

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VR-The Future of Selling Hotel Rooms

Forbes predicts that 1 percent of the world’s population will possess headsets by the year of 2020 and then this number will be increasing in the later years. What can the possible implications of the spread of these devices be on hotel supply chain ? Can VR replace the static images…

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Virtual Reality: An Innovative Sneak Preview for Destinations

We finally published our research – Virtual Reality: An Innovative Sneak Preview for Destinations (Click here to see the full version) Virtual reality (VR) is a fast-developing technology, with a broad range of use. The tourism industry, more specifically destinations, may benefit from its potential in the near future. By…

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New section: Research

The VR in tourism research group would like to welcome you to the new year with the introduction of our new section: Research. In this section you will find information about our own research, which includes term papers and theses as well as different projects. The first piece of work we…

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There is a tendency to confuse 360º videos with Virtual Reality

For example: “Does Media Agency XYZ offer real Virtual Reality productions?” Or: “Is Tech Company ABC working only on 360º cameras or proper VR equipment?” It is obvious, this often unclear definition leads to an ambiguous, blurry understanding among all participants. 360° videos and VR are completely different practices. We should…

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