User generated videos (UGVs) have become a commonly accepted source used by potential travelers. Research shows that especially Generation Y tends to trust UGVs more than professional videos. As a recent development in this field, 360-degree videos have emerged and it needs a deeper understanding how these differ from conventional…
Forbes predicts that 1 percent of the world’s population will possess headsets by the year of 2020 and then this number will be increasing in the later years. What can the possible implications of the spread of these devices be on hotel supply chain ? Can VR replace the static images…
We finally published our research – Virtual Reality: An Innovative Sneak Preview for Destinations (Click here to see the full version) Virtual reality (VR) is a fast-developing technology, with a broad range of use. The tourism industry, more specifically destinations, may benefit from its potential in the near future. By…
Blog Team on Tour in Manchester at the International AR VR Conference 2017 The team from the Virtual Reality in Tourism blog attended one of the most inspiring and interesting conferences this year. The International AR VR Conference 2017 in Manchester was organised by the team of the Creative ARVR Hub at…
The VR in tourism research group would like to welcome you to the new year with the introduction of our new section: Research. In this section you will find information about our own research, which includes term papers and theses as well as different projects. The first piece of work we…
For example: “Does Media Agency XYZ offer real Virtual Reality productions?” Or: “Is Tech Company ABC working only on 360º cameras or proper VR equipment?” It is obvious, this often unclear definition leads to an ambiguous, blurry understanding among all participants. 360° videos and VR are completely different practices. We should…
The investment bank HSBC has released a statement to their clients detailing some information about the expected future that appears to involve a lot of VR. Their researchers are arguing that there will be many virtual, yet real-looking, worlds available to explore for consumers. They expect these worlds to be…
Does the same 360° video displayed with an HMD lead to more intense emotions than displayed on a desktop computer screen? This is what I am currently investigating with my research project within the scope of my master thesis: The Power of Emotions in Tourism Marketing – Triggered by VR. When we…