Marketing Archives - Page 3 of 3 - Virtual Reality in Tourism

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ITB Update: How airlines use VR

Roman Egger 18. March 2016 20. March 2016Marketing, Transportation 0

During our visit to the ITB, we had the opportunity to talk to many tourism stakeholders across different fields. One area we were able to observe that used a lot of VR related marketing tools is the airline industry. In this post we describe our experiences about how airlines use…

An outlook on VR as a tool in tourism promotion

Julia Beck 16. March 2016 20. March 2016Marketing, Tech Development 1

Digitalization changes the way how we travel, how we get inspired for a trip or how we book it. According to a study by the German market research company Bitcom Research GmbH, in 10 years from now we will inspect and experience hotel rooms, destinations or attractions virtually before the actual travel. Virtual Reality will…