It’s obviously no secret that Dubai is one of the most innovative cities around the globe. Compared to other destinations one can say that Dubai is always one step ahead when it comes to infrastructure or technology. The country is also one of the top pioneers of global innovation in tourism. One of the most…
User generated videos (UGVs) have become a commonly accepted source used by potential travelers. Research shows that especially Generation Y tends to trust UGVs more than professional videos. As a recent development in this field, 360-degree videos have emerged and it needs a deeper understanding how these differ from conventional…
Amadeus, one of the big Global-Distribution-Systems (GDS), tries to look deep into the future. It’s subsidary company Navitaire introduced the first “Virtual Reality Search and Booking Experience”. The user interacts with VR-glasses and special gloves and selects the desired destination on a virtual globe. Users can search for flights, car-rentals…
It is nothing new anymore that destinations and hotels as well as tour operators and travel agencies are using Virtual Reality to showcase their offers. Most content is 360° content that allows only limited interaction and therefore restricted immersion. An exceptions is Marriott’s Teleporter that enabled an easier immersion by the provision of…
We finally published our research – Virtual Reality: An Innovative Sneak Preview for Destinations (Click here to see the full version) Virtual reality (VR) is a fast-developing technology, with a broad range of use. The tourism industry, more specifically destinations, may benefit from its potential in the near future. By…
Some of the innovative destinations at ITB 2017 showed their professionalism and commitment when producing 360º content. New ideas were implemented and shared with the public. A good 360º video needs a large investment of time and money. You need a good in advance preparation, planning and some research should…
Blog Team on Tour in Manchester at the International AR VR Conference 2017 The team from the Virtual Reality in Tourism blog attended one of the most inspiring and interesting conferences this year. The International AR VR Conference 2017 in Manchester was organised by the team of the Creative ARVR Hub at…
Traveling to the galaxy and discovering the universe has always been of special interest for humanity. It is interesting to see, how different companies combine the topic of space travel and Virtual Reality. There are companies who work on using VR as a substitute for real space travel, whereas others apply VR as…
Does the same 360° video displayed with an HMD lead to more intense emotions than displayed on a desktop computer screen? This is what I am currently investigating with my research project within the scope of my master thesis: The Power of Emotions in Tourism Marketing – Triggered by VR. When we…
Virtual Reality is highly involved in showing the world the best side of Rio de Janeiro. A great example is how the Olympic City Museum created a 360-degree video with the help of helicopters and hang gliders flying all over the city. The film includes main parts of Rio but…