“Seeing the world is a powerful thing.” Expedia.com launched a campaign with St. Jude Children’s Research Hospital to make travel and seeing the world also available to those who cannot. The Dream Adventures initiative made it possible for four children who suffer from cancer to travel virtually to their dream…
While the use of VR in destinations and with airlines was definitely most prominent, there were other tourism stakeholders using VR/AR as well. There were several tourism technology providers that presented their VR contents, such as DiginetMedia or the Virtual Travel Lounge (VTL360). Both of these companies presented themselves as producers and distributors of…
Have you ever wondered what a certain place looked like in times long gone? It is now possible to time travel with the help of the app Timelooper. Its’ creators are using VR in combination with a mobile VR headset (not required) to transport you to past versions of sites like Trafalgar…
As most tourism professionals know, the world’s biggest tourism trade show and conference is happening right now in Berlin, Germany. We are speaking of the ITB. Of course, we have traveled there to attend the fair, listen to influencers of the industry as they speak their minds, and get the latest…
Players from various industries are discovering the potential of VR and integrate it in their product and/or promotion strategies. In mid-February, Coca-Cola started a VR campaign and released a tutorial on how to build custom cardboard viewers out of the cardboard packaging. For the purpose of the 30th birthday of the…
Anyone who deals with VR is quickly confronted with the hype surrounding the entire topic. It is omni-present all over the internet and on trade fairs. But what about the general consumer awareness? Horizon Media, Inc., has recently published the result of a representative study for the US population. The…
Today, the first virtual reality cinema opened its doors for the first time in Amsterdam. The VR cinema is a concept by &samhoud media that initially started out as a VR cinema popup touring through several European countries, however, they have now decided to get settled in Amsterdam. Customers are…