This article is from our guest blogger Julius Jelsma. He is a business developer at yellowbird, who recently graduated, doing research in how to apply virtual reality within the tourism industry. In the following, he will look at VR in tourism from a business point of view. Some of the previous…
This article is from our guest-blogger IOANA ALEXANDRA MEREUTA. She is a VR product development assistant for patients in Eindhoven, Netherlands. Generally, the most common thought about virtual reality, VR, technology starts with the act of putting the glasses on. However, the whole experience goes beyond expectations. It is simply guided…
Call for Submission – Applying VR and AR to the real world. Win 5,000 Euros and be promoted by international Venture Capital experts and coaches in individual sessions Salzburg University of Applied Sciences invites you to submit your project proposals for VR and AR projects for the first Virtual Reality…
It is nothing new anymore that destinations and hotels as well as tour operators and travel agencies are using Virtual Reality to showcase their offers. Most content is 360° content that allows only limited interaction and therefore restricted immersion. An exceptions is Marriott’s Teleporter that enabled an easier immersion by the provision of…
Exploring the effects of Virtual Reality is an upcoming topic of research (Guttentag, 2010). Traditional research methods, such as user tests on which pre-post-test questionnaires are administered to viewers of VR, can be used to investigate the effects of VR media. That is, what people understand of the content displayed…
On March 6th we attended the TDCV 2017 – the Trend Day Corporate Video 2017 in Munich, organized by the CTVA – Corporate TV & Video Association e.V. The overall topic was “VR/AR & 360° video – straw fire or success factor? Storytelling, worlds of experiences and value added”. The…
We finally published our research – Virtual Reality: An Innovative Sneak Preview for Destinations (Click here to see the full version) Virtual reality (VR) is a fast-developing technology, with a broad range of use. The tourism industry, more specifically destinations, may benefit from its potential in the near future. By…
Some of the innovative destinations at ITB 2017 showed their professionalism and commitment when producing 360º content. New ideas were implemented and shared with the public. A good 360º video needs a large investment of time and money. You need a good in advance preparation, planning and some research should…
Blog Team on Tour in Manchester at the International AR VR Conference 2017 The team from the Virtual Reality in Tourism blog attended one of the most inspiring and interesting conferences this year. The International AR VR Conference 2017 in Manchester was organised by the team of the Creative ARVR Hub at…
VR is one of the developing technologies that is able to change habits of people. It can be used in tourism organizations for management and marketing purposes, entertainment, accessibility, education or heritage preservation. Furthermore, VR as a marketing tool is very powerful for promoting destinations. There have been studies that confirm…