Immersed in VR 2.0

This article is from our guest-blogger IOANA ALEXANDRA MEREUTA. She is a VR product development assistant for patients in Eindhoven, Netherlands. Generally, the most common thought about virtual reality, VR, technology starts with the act of putting the glasses on. However, the whole experience goes beyond expectations. It is simply guided…

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TDCV 2017 in Munich

On March 6th we attended the TDCV 2017 – the Trend Day Corporate Video 2017 in Munich, organized by the CTVA – Corporate TV & Video Association e.V. The overall topic was “VR/AR & 360° video – straw fire or success factor? Storytelling, worlds of experiences and value added”.  The…

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Virtual Reality: An Innovative Sneak Preview for Destinations

We finally published our research – Virtual Reality: An Innovative Sneak Preview for Destinations (Click here to see the full version) Virtual reality (VR) is a fast-developing technology, with a broad range of use. The tourism industry, more specifically destinations, may benefit from its potential in the near future. By…

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VR as a Marketing Tool for Destinations

VR is one of the developing technologies that is able to change habits of people. It can be used in tourism organizations for management and marketing purposes, entertainment, accessibility, education or heritage preservation. Furthermore, VR as a marketing tool is very powerful for promoting destinations. There have been studies that confirm…

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