It is a question that many of us have already been studying and researching for a long time: Has Virtual Reality the potential to substitute real, physical travel? Now, an additional and interesting variable might have changed or at least might have influenced this question: COVID-19. Since the beginning of…
In the “Digital Innovation Hub West”, a project to support and assist Austrian SMEs in the process of digitalization and innovation, enterprises have the opportunity to learn and work together with a number of project partners, including universities or research departments. As a result, knowledge can be transferred in a…
If you could travel back in time, where would you go? We have already reported about the opportunities Virtual Reality enables to travel back in time to experience historical events. A new VR time travel experience, named “VR Time Travel: Step into Old Hong Kong” by the Hong Kong Tourism…
Our new paper entiteled “The ‘Phygital’ Tourist Experience: The Use of Augmented and Virtual Reality in Destination Marketing” is now available at emaraldinsight. Author(s): Larissa Neuburger, Julia Beck, Roman Egger, …Show less authorsBook/Volume:Editor(s): Mark Anthony Camilleri ISBN: 978-1-78756-292-9 eISBN: 978-1-78756-291-2 Abstract:Abstract The concept of touristic space is continually evolving, due to the advent of new technologies.…
There has been an ongoing debate concerning the topic of Virtual Reality as a substitute for real travel. The topic has been widely discussed by both academics and practicioners. For example, at a discussion at the ITB 2016 the common opinion was that technology has not the power to replace…
Most likely we can all agree that technology has (positively) changed the way how visitors experience a museum. Kelly Song from CNBC says that “Museums are looking at the best attendance they’ve ever had, thanks to the way technology is revolutionizing the consumption of art…It’s allowing visitors to experience art…
User generated videos (UGVs) have become a commonly accepted source used by potential travelers. Research shows that especially Generation Y tends to trust UGVs more than professional videos. As a recent development in this field, 360-degree videos have emerged and it needs a deeper understanding how these differ from conventional…
In today’s context, VR has become a popular method to promote a destination because travelers have become acquainted with this technology. Thus, it may well be that VR is able to form the image of a destination or to reinforce or change an already existing image. VR and destination image…
Brillhart (2015b) , a principal 360-degree filmmaker at Google, reasons that one of the most important questions that must be taken into account when creating 360-degree videos it is the viewers’ identity. From the first moment users try a VR headset, they are transported a new place where the main questions…
Hardware for 360-Degree Video Creation To derive overall tendencies, available cameras for 360-degree content production can be clustered into three sections: budget cameras, often used by beginners, middle range cameras for ambitious amateurs and high-priced ones that are used by professional agencies or filmmakers. Beginners’ cameras These cameras are characterized…