As we have already mentioned and discussed in different posts, one field of application of Virtual Reality in the tourism sector is tourism promotion. VR offers the viewer the possibility to get a 360° sneak peek of a destination. VR is already a popular promotion tool at fairs, but there…
We have now highlighted several cases about how airlines make use of VR, be it Qantas with their in-flight entertainment solutions or Lufthansa and Emirates with their trade show promotion. However, during the conversation with a project manager for the VR campaign of Emirates, we had an interesting discussion about safety…
Players from various industries are discovering the potential of VR and integrate it in their product and/or promotion strategies. In mid-February, Coca-Cola started a VR campaign and released a tutorial on how to build custom cardboard viewers out of the cardboard packaging. For the purpose of the 30th birthday of the…
What are the current development of VR use by airlines? While there is a lot of speculation about the future of in-flight entertainment, here are the results of our research. Qantas Airways was the first airline offering an in-flight VR experience to their customers in 2015. Together with Samsung Electronics Australia,…