With almost 8,850 meters, the Mount Everest is the highest mountain of the world. If you have always wanted to go on an adventure and climb up the peak of this gigantic mountain, you will soon have the possibility to do that from your living room. There are currently two different companies working on…
As we have already mentioned and discussed in different posts, one field of application of Virtual Reality in the tourism sector is tourism promotion. VR offers the viewer the possibility to get a 360° sneak peek of a destination. VR is already a popular promotion tool at fairs, but there…
There were many more touristic stakeholders present at ITB than just airlines, so here is our take on how destinations fared and how spread out the use of VR in destinations was across the ITB. Considering the great hype that VR is experiencing at the moment, we were expecting to…
VR was a highly discussed topic at the ITB conference, so on Friday we decided to visit the keynote panel discussion “Virtual Reality – Marketing Power Tool Or Industry Threat?”, moderated by Dr. Michael Gerards (Founder and Executive Director, present4D). After Dr. Gerards gave a general overview about VR, how it…
There is not only development on the VR market regarding tourism. While often regarded as growing slower than VR, Augmented Reality is on the rise. While several AR-type apps for mobile devices have been around for a while, true AR is only now reaching a stage of development ready for…