User generated videos (UGVs) have become a commonly accepted source used by potential travelers. Research shows that especially Generation Y tends to trust UGVs more than professional videos. As a recent development in this field, 360-degree videos have emerged and it needs a deeper understanding how these differ from conventional…
Forbes predicts that 1 percent of the world’s population will possess headsets by the year of 2020 and then this number will be increasing in the later years. What can the possible implications of the spread of these devices be on hotel supply chain ? Can VR replace the static images…
We finally published our research – Virtual Reality: An Innovative Sneak Preview for Destinations (Click here to see the full version) Virtual reality (VR) is a fast-developing technology, with a broad range of use. The tourism industry, more specifically destinations, may benefit from its potential in the near future. By…
Some of the innovative destinations at ITB 2017 showed their professionalism and commitment when producing 360º content. New ideas were implemented and shared with the public. A good 360º video needs a large investment of time and money. You need a good in advance preparation, planning and some research should…
Last week, the ENTER Conference took place in Rome, where I had the honour to moderate a session on VR and AR in tourism. After a couple of interesting presentations, someone raised the question: “When and how will people from the industry see a ROI with VR?”. VR of course…
One of VR’s potentials is that with this technology one is able to immerse into every environment, no matter how hard it is to get there in reality. As David Attenborough, an English broadcaster and naturalist stated: “VR has incredible potential. It takes you to places you could have never…
Virtual Reality is highly involved in showing the world the best side of Rio de Janeiro. A great example is how the Olympic City Museum created a 360-degree video with the help of helicopters and hang gliders flying all over the city. The film includes main parts of Rio but…
In April we introduced you to two different companies working on virtual Mount Everest experiences. If you are ready to climb up to the top of the world, you can now do so and join the expedition – virtually! “Everest VR” by Sólfar Studios and RVX has been released today and is now…
The first people who will visit Mars are sitting in a school today. In fact, the first astronauts will arrive before today’s kindergarteners graduate college. To help inspire these students, Lockheed Martin created a one-of-a-kind bus fitted with a lot of high-tech that enables them to explore the surface of Mars to…
“A life is too short to experience everything the world has to offer.” Therefore you can go on virtual discoveries with YouVisit. YouVisit is a Virtual Reality company based in New York City, offering VR production as well as VR content. Their goal is to empower the world to create and share…