Amadeus, one of the big Global-Distribution-Systems (GDS), tries to look deep into the future. It’s subsidary company Navitaire introduced the first “Virtual Reality Search and Booking Experience”. The user interacts with VR-glasses and special gloves and selects the desired destination on a virtual globe. Users can search for flights, car-rentals etc. and book directly via credit card. The solution is currently patent-pending.
Head of R&D at Amadeus, Rashesh Jethi, says: “We’re not just thinking of the next big idea, we want to execute ideas that help our customers to do things more effectively, more creatively and more easily to deliver value to their business.”
“Our internal culture of openness and experimentation means we can identify ideas for doing things differently from teams that work day-to-day with customers, and test different ideas across our base, and Justin’s project is a perfect example of that.”