Only six weeks ago we published a post about the opening of worlds first VR cinema in Amsterdam. &samhoud media, the company behind the VR cinema, is advancing quickly with their strategy of rapid expansion. This last Thursday they opened a new location for their cinema, this time in Berlin. On…
While we are seeing more and more content being produced exclusively for VR, most use for that content is to be consumed at home or at trade shows. Now, this might be changing, as VR is increasingly used in guerilla-marketing. One of the first uses of VR as guerilla-marketing that…
While we are not yet involved with the creation of videos, we would like to share this video curated by the people at Virtuality about the radical change of the travel industry caused by VR. We believe it sums up the many opportunities VR offers to service providers to enable a…
While we previously argued that the exploration of senses is not yet advanced for all of our senses, there have been some attempts in development trying to improve the implementation of senses in VR. With the consumer HMDs that have been released in the past weeks, the only senses strongly stimulated…
If something is being spoofed on April Fools day, one is usually safe in the assumption that the technology or item is sure to be of great importance. Well, maybe that is not yet scientifically proven, but we still believe that it shows how the industry is preparing for the…
Even though this VR production is from last year, we still believe that it is worth mentioning here because of the incredible effort that was invested by the participating teams. A total of six months in the making and using every trick from the box, ranging from great storytelling techniques via…
While the use of VR in destinations and with airlines was definitely most prominent, there were other tourism stakeholders using VR/AR as well. There were several tourism technology providers that presented their VR contents, such as DiginetMedia or the Virtual Travel Lounge (VTL360). Both of these companies presented themselves as producers and distributors of…
There were many more touristic stakeholders present at ITB than just airlines, so here is our take on how destinations fared and how spread out the use of VR in destinations was across the ITB. Considering the great hype that VR is experiencing at the moment, we were expecting to…
We have now highlighted several cases about how airlines make use of VR, be it Qantas with their in-flight entertainment solutions or Lufthansa and Emirates with their trade show promotion. However, during the conversation with a project manager for the VR campaign of Emirates, we had an interesting discussion about safety…
During our visit to the ITB, we had the opportunity to talk to many tourism stakeholders across different fields. One area we were able to observe that used a lot of VR related marketing tools is the airline industry. In this post we describe our experiences about how airlines use…