Call for Submission – Applying VR and AR to the real world. Win 5,000 Euros and be promoted by international Venture Capital experts and coaches in individual sessions Salzburg University of Applied Sciences invites you to submit your project proposals for VR and AR projects for the first Virtual Reality…
We finally published our research – Virtual Reality: An Innovative Sneak Preview for Destinations (Click here to see the full version) Virtual reality (VR) is a fast-developing technology, with a broad range of use. The tourism industry, more specifically destinations, may benefit from its potential in the near future. By…
Some of the innovative destinations at ITB 2017 showed their professionalism and commitment when producing 360º content. New ideas were implemented and shared with the public. A good 360º video needs a large investment of time and money. You need a good in advance preparation, planning and some research should…
VR is one of the developing technologies that is able to change habits of people. It can be used in tourism organizations for management and marketing purposes, entertainment, accessibility, education or heritage preservation. Furthermore, VR as a marketing tool is very powerful for promoting destinations. There have been studies that confirm…
11 months ago, we reported that in Q1/2016 there were VR/AR investments valued at USD 1.1 bn, while the majority of the investments went into the development of Magic Leap. Now, Digi-Capital has released the numbers for the entire year 2016, detailing how much money was invested by venture capitalists…
Last week, the ENTER Conference took place in Rome, where I had the honour to moderate a session on VR and AR in tourism. After a couple of interesting presentations, someone raised the question: “When and how will people from the industry see a ROI with VR?”. VR of course…
Dear colleagues, friends and readers of our blog. 2016 was an amazing year for VR. We started our blog early this year and became the most popular channel for VR in Tourism within months. Thank you for reading, for your feedback and your support. We wish you all a merry…
For example: “Does Media Agency XYZ offer real Virtual Reality productions?” Or: “Is Tech Company ABC working only on 360º cameras or proper VR equipment?” It is obvious, this often unclear definition leads to an ambiguous, blurry understanding among all participants. 360° videos and VR are completely different practices. We should…
Virtual Reality is one of the most discussed tech topics in the USA, Asia, and of course Europe. On November 3rd – 4th the European VR Congress took place in Warsaw, Poland. This great event was organized by Agora, a Polish media company, and Mimo.ooo an agency dedicated to create VR and 360° videos. The most crucial…
The investment bank HSBC has released a statement to their clients detailing some information about the expected future that appears to involve a lot of VR. Their researchers are arguing that there will be many virtual, yet real-looking, worlds available to explore for consumers. They expect these worlds to be…