Prof. Dr. Roman Egger is head of the eTourism department and responsible for the coordination of all courses, projects, conferences, publications etc. He connects all the eTourism activities at the University.

Virtual Reality: An Innovative Sneak Preview for Destinations

We finally published our research – Virtual Reality: An Innovative Sneak Preview for Destinations (Click here to see the full version) Virtual reality (VR) is a fast-developing technology, with a broad range of use. The tourism industry, more specifically destinations, may benefit from its potential in the near future. By…

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VR as a Marketing Tool for Destinations

VR is one of the developing technologies that is able to change habits of people. It can be used in tourism organizations for management and marketing purposes, entertainment, accessibility, education or heritage preservation. Furthermore, VR as a marketing tool is very powerful for promoting destinations. There have been studies that confirm…

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We wish you…..

Dear colleagues, friends and readers of our blog. 2016 was an amazing year for VR. We started our blog early this year and became the most popular channel for VR in Tourism within months. Thank you for reading, for your feedback and your support. We wish you all a merry…

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There is a tendency to confuse 360º videos with Virtual Reality

For example: “Does Media Agency XYZ offer real Virtual Reality productions?” Or: “Is Tech Company ABC working only on 360º cameras or proper VR equipment?” It is obvious, this often unclear definition leads to an ambiguous, blurry understanding among all participants. 360° videos and VR are completely different practices. We should…

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