In the “Digital Innovation Hub West”, a project to support and assist Austrian SMEs in the process of digitalization and innovation, enterprises have the opportunity to learn and work together with a number of project partners, including universities or research departments. As a result, knowledge can be transferred in a…
Our new paper entiteled “The ‘Phygital’ Tourist Experience: The Use of Augmented and Virtual Reality in Destination Marketing” is now available at emaraldinsight. Author(s): Larissa Neuburger, Julia Beck, Roman Egger, …Show less authorsBook/Volume:Editor(s): Mark Anthony Camilleri ISBN: 978-1-78756-292-9 eISBN: 978-1-78756-291-2 Abstract:Abstract The concept of touristic space is continually evolving, due to the advent of new technologies.…
It’s obviously no secret that Dubai is one of the most innovative cities around the globe. Compared to other destinations one can say that Dubai is always one step ahead when it comes to infrastructure or technology. The country is also one of the top pioneers of global innovation in tourism. One of the most…
User generated videos (UGVs) have become a commonly accepted source used by potential travelers. Research shows that especially Generation Y tends to trust UGVs more than professional videos. As a recent development in this field, 360-degree videos have emerged and it needs a deeper understanding how these differ from conventional…
Forbes predicts that 1 percent of the world’s population will possess headsets by the year of 2020 and then this number will be increasing in the later years. What can the possible implications of the spread of these devices be on hotel supply chain ? Can VR replace the static images…
In today’s context, VR has become a popular method to promote a destination because travelers have become acquainted with this technology. Thus, it may well be that VR is able to form the image of a destination or to reinforce or change an already existing image. VR and destination image…
Brillhart (2015b) , a principal 360-degree filmmaker at Google, reasons that one of the most important questions that must be taken into account when creating 360-degree videos it is the viewers’ identity. From the first moment users try a VR headset, they are transported a new place where the main questions…
Hardware for 360-Degree Video Creation To derive overall tendencies, available cameras for 360-degree content production can be clustered into three sections: budget cameras, often used by beginners, middle range cameras for ambitious amateurs and high-priced ones that are used by professional agencies or filmmakers. Beginners’ cameras These cameras are characterized…
The process of 360-degree video creation differs slightly from the one for traditional video material. As a first step, a video idea and subsequently, a story is invented. Based on this, a plan is needed to define what and who to shoot how and where. The shooting process itself is…
Amadeus, one of the big Global-Distribution-Systems (GDS), tries to look deep into the future. It’s subsidary company Navitaire introduced the first “Virtual Reality Search and Booking Experience”. The user interacts with VR-glasses and special gloves and selects the desired destination on a virtual globe. Users can search for flights, car-rentals…