Digitalization changes the way how we travel, how we get inspired for a trip or how we book it. According to a study by the German market research company Bitcom Research GmbH, in 10 years from now we will inspect and experience hotel rooms, destinations or attractions virtually before the actual travel. Virtual Reality will…
Players from various industries are discovering the potential of VR and integrate it in their product and/or promotion strategies. In mid-February, Coca-Cola started a VR campaign and released a tutorial on how to build custom cardboard viewers out of the cardboard packaging. For the purpose of the 30th birthday of the…
What are the current development of VR use by airlines? While there is a lot of speculation about the future of in-flight entertainment, here are the results of our research. Qantas Airways was the first airline offering an in-flight VR experience to their customers in 2015. Together with Samsung Electronics Australia,…
More and more theme parks are discovering VR as a tool for rejuvenation of roller coasters or to develop new attractions. In 2015, the Europa Park in Germany introduced the Alpenexpress VR-RIDE and is now opening the Pegasus VR-RIDE in March. For a fee of 2 Euros, visitors can experience the already existing…