It is a question that many of us have already been studying and researching for a long time: Has Virtual Reality the potential to substitute real, physical travel? Now, an additional and interesting variable might have changed or at least might have influenced this question: COVID-19. Since the beginning of…
If you could travel back in time, where would you go? We have already reported about the opportunities Virtual Reality enables to travel back in time to experience historical events. A new VR time travel experience, named “VR Time Travel: Step into Old Hong Kong” by the Hong Kong Tourism…
There has been an ongoing debate concerning the topic of Virtual Reality as a substitute for real travel. The topic has been widely discussed by both academics and practicioners. For example, at a discussion at the ITB 2016 the common opinion was that technology has not the power to replace…
Most likely we can all agree that technology has (positively) changed the way how visitors experience a museum. Kelly Song from CNBC says that “Museums are looking at the best attendance they’ve ever had, thanks to the way technology is revolutionizing the consumption of art…It’s allowing visitors to experience art…
It is nothing new anymore that destinations and hotels as well as tour operators and travel agencies are using Virtual Reality to showcase their offers. Most content is 360° content that allows only limited interaction and therefore restricted immersion. An exceptions is Marriott’s Teleporter that enabled an easier immersion by the provision of…
On March 6th we attended the TDCV 2017 – the Trend Day Corporate Video 2017 in Munich, organized by the CTVA – Corporate TV & Video Association e.V. The overall topic was “VR/AR & 360° video – straw fire or success factor? Storytelling, worlds of experiences and value added”. The…
Traveling to the galaxy and discovering the universe has always been of special interest for humanity. It is interesting to see, how different companies combine the topic of space travel and Virtual Reality. There are companies who work on using VR as a substitute for real space travel, whereas others apply VR as…
The VR in tourism research group would like to welcome you to the new year with the introduction of our new section: Research. In this section you will find information about our own research, which includes term papers and theses as well as different projects. The first piece of work we…
Last Wednesday more than 400 VR interested and enthusiasts met at the University of Applied Sciences Salzburg to learn more and discuss about Virtual Reality as well as Augmented and Mixed Reality. If you did not have the chance to join, we provide a short review: VR Summit Salzburg 2016.
Does the same 360° video displayed with an HMD lead to more intense emotions than displayed on a desktop computer screen? This is what I am currently investigating with my research project within the scope of my master thesis: The Power of Emotions in Tourism Marketing – Triggered by VR. When we…