VR & Travel in COVID-Times: Interview with Daniel Sarkady
It is a question that many of us have already been studying and researching for a long time: Has Virtual Reality the potential to substitute real, physical travel? Now, an additional and interesting variable might have changed or at least might have influenced this question: COVID-19. Since the beginning of…
Creating Unique Experiences with Virtual Reality
In the “Digital Innovation Hub West”, a project to support and assist Austrian SMEs in the process of digitalization and innovation, enterprises have the opportunity to learn and work together with a number of project partners, including universities or research departments. As a result, knowledge can be transferred in a…
VR Time Travel: Step into Old Hong Kong
If you could travel back in time, where would you go? We have already reported about the opportunities Virtual Reality enables to travel back in time to experience historical events. A new VR time travel experience, named “VR Time Travel: Step into Old Hong Kong” by the Hong Kong Tourism…
New Paper on VR available
Our new paper entiteled “The ‘Phygital’ Tourist Experience: The Use of Augmented and Virtual Reality in Destination Marketing” is now available at emaraldinsight. Author(s): Larissa Neuburger, Julia Beck, Roman Egger, …Show less authorsBook/Volume:Editor(s): Mark Anthony Camilleri ISBN: 978-1-78756-292-9 eISBN: 978-1-78756-291-2 Abstract:Abstract The concept of touristic space is continually evolving, due to the advent of new technologies.…
How will technological developments influence VR travel?
There has been an ongoing debate concerning the topic of Virtual Reality as a substitute for real travel. The topic has been widely discussed by both academics and practicioners. For example, at a discussion at the ITB 2016 the common opinion was that technology has not the power to replace…
Making art accessible through VR
Most likely we can all agree that technology has (positively) changed the way how visitors experience a museum. Kelly Song from CNBC says that “Museums are looking at the best attendance they’ve ever had, thanks to the way technology is revolutionizing the consumption of art…It’s allowing visitors to experience art…
Mission 828
It’s obviously no secret that Dubai is one of the most innovative cities around the globe. Compared to other destinations one can say that Dubai is always one step ahead when it comes to infrastructure or technology. The country is also one of the top pioneers of global innovation in tourism. One of the most…
Key Fact for Developing Trustworthy 360 Videos
User generated videos (UGVs) have become a commonly accepted source used by potential travelers. Research shows that especially Generation Y tends to trust UGVs more than professional videos. As a recent development in this field, 360-degree videos have emerged and it needs a deeper understanding how these differ from conventional…
VR-The Future of Selling Hotel Rooms
Forbes predicts that 1 percent of the world’s population will possess headsets by the year of 2020 and then this number will be increasing in the later years. What can the possible implications of the spread of these devices be on hotel supply chain ? Can VR replace the static images…
VR and Destination Image Formation
In today’s context, VR has become a popular method to promote a destination because travelers have become acquainted with this technology. Thus, it may well be that VR is able to form the image of a destination or to reinforce or change an already existing image. VR and destination image…