New Paper on VR available

Our new paper entiteled  “The ‘Phygital’ Tourist Experience: The Use of Augmented and Virtual Reality in Destination Marketing” is now available at emaraldinsight. Author(s): Larissa Neuburger, Julia Beck, Roman Egger, …Show less authorsBook/Volume:Editor(s): Mark Anthony Camilleri ISBN: 978-1-78756-292-9  eISBN: 978-1-78756-291-2 Abstract:Abstract The concept of touristic space is continually evolving, due to the advent of new technologies.…

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Making art accessible through VR

Most likely we can all agree that technology has (positively) changed the way how visitors experience a museum. Kelly Song from CNBC says that “Museums are looking at the best attendance they’ve ever had, thanks to the way technology is revolutionizing the consumption of art…It’s allowing visitors to experience art…

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VR-The Future of Selling Hotel Rooms

Forbes predicts that 1 percent of the world’s population will possess headsets by the year of 2020 and then this number will be increasing in the later years. What can the possible implications of the spread of these devices be on hotel supply chain ? Can VR replace the static images…

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